I stayed there at the end of last year for two weeks. I really like the Beach Club and recommend it to people wanting a small, friendly place to stay that also offers a few luxuries (hot water, pool, a/c).
It is well located right on the beach at the northern end of Batu Bolong. There are 4 individual bungalows which are very comfortable, they have a nice private semi-open bathroom, TV and DVD, air-conditioning, pin-code safe, & fridge, and the bed was very comfortable. Each has a nice verandah with a hammock, great for relaxing and reading a book. The one I stayed in was closest to the beach but screened by plants for privacy, yet I could still see the water.
The 4 bungalows are set around a private swimming pool. Right next to that is a bar/cafe, which is a hang-out for local expats. They do simple, good western food (burgers, fries, toasted sandwiches, grilled chicken, etc), and the beer is ice cold. Prices are very reasonable. The bar area has a pool table, and a large bale on the beach which has comfy cushions and another hammock. They also have a TV in the bar and put on various sport games (e.g. Aussie rules, or whatever the clientele want and that is on). The staff are very friendly and helpful. The pool area has little buzzers on the table so you can ring for a drink etc. The property also have their own generator, which is a bit unusual for a smaller place - Lombok has permanent rolling power cuts as their power consumption exceeds the amount they can generate (thanks to the increasing tourists), so having a generator is great, it means the least amount of inconvenience when the power goes out.
I had no problems at all with noise from the bar as it was all quiet by about 9 or 10 pm. The traffic noise however can be annoying. As the bungalows are made from bedak (woven matting) with thatched roof, they are not particularly sound proof. There is a nightclub nearby and the local boys leaving in the early hours love to rev their motorbikes excessively, and some also love to purposely put holes in their mufflers to make their bikes very loud. And the early morning passing traffic also can interrupt a sleep in. But other than that, the sound of the waves lapping on the beach made up for any negatives in regard to noise.
There are plenty of alternative places to eat within walking distance, in fact it is an easy walk over the hill into the main strip of Senggigi if you want to go out for some music etc. (maybe 15 min walk?). There are also plenty of passing taxis, and ojeks.
The room rate includes breakfast which is the typical 'banana pancake' or fruit type option with tea/coffee, or you can pay a bit more and have a cooked breakfast. I still don't get the whole banana pancake thing, but don't get me started on that...
There is also a backpackers in the original house, and if you are after a more budget option it looks like a pretty good deal. See their website for details and photos.
The only negative I have were the dogs hanging around the bar. Personally I don't like being pestered by dogs while I eat, and the dogs also sleep on some of the chairs which meant I couldn't sit on those chairs being quite allergic to dog hair. I also had to be quite firm in not allowing the dogs onto my room verandah. But if you don't have a problem with dogs sitting under your table while you eat, you will be fine. Keeping dogs there is no doubt a security measure, both for the bar area and the rooms.