From the article:
"Indeed, overzealous tourism officials notwithstanding, Lombok is not “an unspoiled Bali,” or “Bali’s sister island.” Lombok is not Bali at all, and that is precisely its charm. "
Personally, I couldn't agree more. Every time I hear the tired old 'Bali 20 years ago' I grit my teeth. Lombok is nothing like Bali was 20 years ago.
And now at the airport, they have a big sign proclaiming 'Bali's sister island'. What a lot of rot. How unimaginative. I sincerely hope that Lombok gets a bit of a better marketing campaign going and promotes itself for its own unique charm.